Ford uses new marketing schemes to try to advertise their new European Fiesta. Coutney and Earl Vallery both had the luxury of recieving a brand new Ford Fiesta in hopes that they might tell a friend who just might tell a freind that this car is the hottest thing out. Well this is what Ford was hoping they gave it to a newly wed young married couple from South Austin, Texas to help market this new product. This four door small suv is an eco friendly car with a four cylinder engine and gets an estimated of 41 mpg. This european sweet heart was built in Germany and has a few quirks stated Mr. Vallery. Its narrow seats are not built for Americans and are more of a european feature. The radio and air condition can be controlled by speaking but the catch is the car's voice is a woman with an English accent. I mean I personally feel like if its free it me, but how productive is this marketing scheme I would have to ask? Have they generated customers by giving this couple this free car? Or did they just lose out on some cash. I feel this was a very risky marketing scheme in order for it to have been productive Ford might have to give it out to more than just one couple and then again that makes the care lose exclusivity who wants to buy a car that they know there friend just got for free. So Congrats to The Vallery's on thier new car but i perosnally feel this marketing scheme will not generate custumers.
I would definately take a free car if they gave it to me but if I was Ford I think they should have gave out a model of the car that would best fit a wide range of Americans, and have a voice with some kind of an American accent. If I show a car in America I want Americans to think it's top of the line and have nothing bad to say about the car like the size and accent because even though it's a test some people wont follow up to see if when it comes to America that those minor details were changed.
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